Step 1 · Choose your way
Every video, whichever way you pick
What Picky is
Picky is an iPhone app for families who'd rather not read every label. Scan groceries and get a score with a plain verdict, plus swaps when it's a skip. It also finds restaurants that cook in butter, tallow or olive oil (pins read Picked Sometimes Pass), local farms and raw milk, and recipes with seed-oil-free swaps.
Who we're talking to: the busy mom who shops Target, Costco and Trader Joe's and wants the best for her kids without making dinner a project.
Must-haves
- Show the real Picky app on screen: a screen recording or the phone on camera.
- Vertical 9:16, 15–45 seconds, captions burned in.
- Say "Picky" out loud or on screen at least once.
- End with a next step: "Download Picky."
Our voice
- Warm, quick, a little funny. Like a smart friend, never a lecture.
- Every "no" ends with a swap or a next step.
- Never say "toxic", "poison" or "dangerous". Never shame anyone.
- Only say what the app shows. Don't make up stats or health claims.
Free Picky Pro for creators
Unlock everything so you can film real scans, maps and recipes.
- Go to the VIP page and enter your email and the VIP password. Your Trybe manager will send you the password.
- Download Picky on your iPhone. Your Trybe manager will send the download link until Picky is live on the App Store.
- Open Picky, tap "Log in" under "Let's go" on the first screen, enter the same email and tap Next. VIP unlocks automatically and skips the paywall.